Fluidity in design

While some designers may get stuck in their particular medium, whether that be book design, poster design, logo design or packaging, others seem to find a fluid sensibility between all forms of graphic expression.

I have long been a fan and ardent follower of the work of David Drummond, working out of Quebec, Canada. His work in book design has been nothing short of genius. He tackles each topic in such a new and pure way that it seems almost simple. Yet each of his designs, whether it be for a book cover or something else, seem to leave one with the notion that it simply could not have been said any better.

Take fore example this splendid idea for a olive oil label. We have all seen labels for olive oil done in both classic and modern contexts. Well, to me, this takes the cake (we'll see how it masterfully evolves from here):